Month: November 2021

Reconnecting To The New Majority

By Ken Mcleod | November 5, 2021
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In 2013, the League of American Bicyclists (League) and the Sierra Club published “The New Majority: Pedaling Towards Equity,” a report highlighting the changing demographics within the bicycling movement. Today, the League is releasing a new report, “Reconnecting to the New Majority,” to update our understanding of demographic trends in bicycling, identify areas of focus to ensure…

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